The introduction of your podcast is probably the most critical part of your show. A custom intro takes it to a whole new level.

A typical listener will give you between 90 seconds and a few minutes to entice them to stick around. Don’t blow it. You can’t catch up to a slow start.

When you create your intro, tell your listener how they will be better after listening to an episode. Your listener is asking, “What’s in it for me?”

A custom intro adds show biz. It is unique to your show. And, it can be very affordable.

The opening of your show will have 2 or 3 parts. You can use a highlight clip from the show, which is optional. It will be followed by the voiceover introduction of the podcast. Finally, you will give the introduction to this particular episode.

HIGHLIGHT CLIP

A sample highlight clip isn’t required. If you plan to use a clip to tease the episode, you need to do it properly. A teaser clip should create some anticipation.

If you are going to use a highlight clip from the episode at the beginning, be sure to open a conversation loop. It should open the loop that needs to be closed by listening to the show.

Tease the content to come by creating some intrigue. Make your listener want to stick around. If you can’t do this, don’t use a clip.

CUSTOM INTRO VOICEOVER

The voiceover intro is the part that is the same on every episode. This piece should tell your listener who you help, what you help them do and why.

You do not need to structure it in those exact words. However, your intro should answer those questions.

Your custom intro should always include a voiceover. This could be you or a professional voice talent.

EPISODE INTRO

The intro to your episode changes for each episode. This tells the listeners what makes this particular episode special. It is like the table of contents for the episode, similar to an introduction to a speech.

Your custom intro for every episode needs to capture the attention of your listener and get them excited about the content. Start strong. Set the stage. Suck in your listener. Give her a reason to care.

You cannot catch up to a slow start. Be sure to edit your intro. Keep it short. Let your episode intro give your episode momentum.

Don’t coast and wander your way into the show. Start quickly.

CUSTOM INTRO TEMPLATE

The voiceover introduction is the one piece that remains constant on each episode.

I have built a fill-in-the-blank template to help you create your custom intro. Get your podcast introduction template at www.PodcastTalentCoach.com/intro.

RICK STEWART

On this episode, I want to show you how you can get your own custom theme music and voiceover without breaking the bank. He helps podcasters create their custom intro that is unlike any other podcast.

Rick Stewart founded his own Jingle Company right out of college. He eventually moved to Nashville and spent years singing backup on recordings for Country Music Icons and Christian Artists.

Rick has partnered with his son T.J. to create custom themes and voiceovers for podcasters. T.J. is a multi-instument musician and music producer. His writing and producing skills are amazing.

Rick combines his skills in writing and producing jingles, and years of professional voiceovers, with T.J.’s mastery of writing, performing and producing music to create amazing custom intros and themes for your show.

You will discover why you need a powerful intro, why a custom intro is so important and how to get started.

Enjoy my conversation with Rick Stewart.

GET STARTED WITH YOUR CUSTOM INTRO

Big thanks to Rick Stewart for being on the show today.

Be sure to grab your free Themes and Voiceovers Guide at www.PodcastTalentCoach.com/themes.

Don’t do another podcast until you get this free guide to create your custom intro.

You will discover how to create a custom intro for your podcast to immediately hook your listeners.

This guide will help you sound like a podcast pro. Your podcast intro will match your brand.

That “show biz” factor will add instant credibility to your podcast.

The best part … you’ll own it forever. No royalty fees. You won’t need to worry about somebody else using your music. It is your theme.

Get the guide at www.PodcastTalentCoach.com/themes.

If you don’t have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.